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I (Serhat Emanet) started Pawoi because my passion for animals has been with me since childhood. I've owned various pets throughout my life, always caring deeply for them, but I never had the chance to turn that passion into a profession — until now. 

The pet product industry can be overwhelming, making it difficult to find the right products that are both high-quality and reliable. I've experienced this frustration firsthand while shopping for my own pets, often ending up disappointed. That's why I decided to create Pawoi — a playful, modern brand where every product is carefully selected to ensure comfort, durability, and happiness for your furry friends. 

With my experience and knowledge in pet care, I aim to provide only the best, most trustworthy products so you can shop with confidence. 

Join us on this journey — because every paw deserves the best!